Post by account_disabled on Jan 21, 2024 21:57:18 GMT -6
When I work with clients in the B2B (business to business) segment, no matter how we start our cooperation, sooner or later it comes to the point where we need to prepare a commercial proposal for them, because this document is relevant and is still widely used in various situations. What is a commercial offer? Let's start with a provocative question. What is a commercial offer? In fact, everyone presents it in their own way, so the phrase "we will now send you a commercial proposal" can be so ambiguous that it is difficult to even understand what we will get as a result. Prices for 20 sheets Sometimes such price lists on 20 sheets are sent instead of a commercial offer. Maybe on a smaller number of sheets, but this does not make them more readable and understandable. And sometimes they send a letter about a "young, dynamically developing company", in which it is almost impossible to catch the essence.
Why she came to a person, she also cannot understand. So what is a C Level Executive List commercial proposal? Everyone knows, everyone represents in their own way. I will not give an academic definition now, not because it does not exist, but because what it is, what it should look like, we will now figure it out with you, seeing the structure and understanding where and how it should be sent. What to do before writing a commercial proposal? Who do we write to? Let's start with the first stage. Before writing a commercial proposal, we need to understand to whom we will send it. Who are we targeting? Who will be the recipient? We should not send it "to the village to grandfather", we should clearly understand who will receive it: business owner, director, top manager, marketer, and maybe the chief accountant. If you are writing a commercial proposal for your business, then you have an idea of who you are writing to. If you are a copywriter, then you must clarify with your client who makes the decision on that side.
When will the person receive your KP? We calculate options for situations The next step is that we need to understand in what situation a commercial offer will be received. Yes, what we're talking about right now is that we usually send it out via email. But KPs are also passed from hand to hand during the meeting, when it has already passed, when the situation is already a little different and people know about each other. Also, KP is still sent by mail. Then you should pay attention to some important points. How "warm" will your audience be? The next point that must be included in the CA analysis is "customer warmth." A commercial offer can be sent to cold customers who do not yet know anything about your company, your offer, or your product. Also to customers who may already know with whom they have already conducted previous negotiations. Depending on this, in the content of the commercial offer, you will give either details, or vice versa - more general information, by which they will begin to get to know you.
Why she came to a person, she also cannot understand. So what is a C Level Executive List commercial proposal? Everyone knows, everyone represents in their own way. I will not give an academic definition now, not because it does not exist, but because what it is, what it should look like, we will now figure it out with you, seeing the structure and understanding where and how it should be sent. What to do before writing a commercial proposal? Who do we write to? Let's start with the first stage. Before writing a commercial proposal, we need to understand to whom we will send it. Who are we targeting? Who will be the recipient? We should not send it "to the village to grandfather", we should clearly understand who will receive it: business owner, director, top manager, marketer, and maybe the chief accountant. If you are writing a commercial proposal for your business, then you have an idea of who you are writing to. If you are a copywriter, then you must clarify with your client who makes the decision on that side.
When will the person receive your KP? We calculate options for situations The next step is that we need to understand in what situation a commercial offer will be received. Yes, what we're talking about right now is that we usually send it out via email. But KPs are also passed from hand to hand during the meeting, when it has already passed, when the situation is already a little different and people know about each other. Also, KP is still sent by mail. Then you should pay attention to some important points. How "warm" will your audience be? The next point that must be included in the CA analysis is "customer warmth." A commercial offer can be sent to cold customers who do not yet know anything about your company, your offer, or your product. Also to customers who may already know with whom they have already conducted previous negotiations. Depending on this, in the content of the commercial offer, you will give either details, or vice versa - more general information, by which they will begin to get to know you.